Privacy Policy

Depending on how you use Indefo, we may collect:

• Your name and email address
• Account and login information
• Pet information you choose to add, such as profiles, medical and veterinary records, vaccinations, medications, weight and health information, expenses and care notes
• Documents you choose to upload, such as pet passports, vaccination records, insurance documents and other pet-related records
• Photos, memories, captions and other content you upload
• Reminder information
• Information relating to people you choose to share a pet profile with
• Subscription and transaction information
• Shipping and billing information when purchasing products
• Order history
• Communications you send to us
• Basic technical information such as device type, browser and IP address

Some documents or content you upload may contain personal or sensitive information. You decide what information you add to Indefo and should only upload information that you have the right to store or share.

We use your information to:

• Create and manage your account
• Provide and operate your pet profiles
• Store and display the pet records, documents, photos and memories you add
• Provide reminders and notifications you have requested
• Manage Premium subscriptions
• Enable sharing features
• Process Marketplace purchases when available
• Communicate with you about your account, subscription or purchases
• Provide customer support
• Maintain the security and operation of Indefo
• Improve our website, features and services
• Meet legal and regulatory requirements

We do not sell or rent your personal information to third parties.

The pet records, documents, photos and other content you upload remain yours.

Your content is private to your account unless you choose to share it using an Indefo sharing feature.

If you choose to share your pet's information with a family member, pet sitter, walker, vet or another person, they may be able to access the information you have chosen to make available to them.

Where sharing controls are available, you can manage or remove access through your account.

By uploading content to Indefo, you give us permission to store, process and display that content only as necessary to provide the Indefo service.

You are responsible for ensuring that you have the right to upload and share any information, documents or photographs you add to Indefo.

Payments for Premium subscriptions and other paid services are processed through third-party payment providers.

Where payment information is processed directly by a payment provider, Indefo does not store your complete payment card details.

Payment providers may process your information according to their own privacy policies.

Indefo may offer a Marketplace where users can discover and purchase pet-related products, including products from Indefo and potentially products offered by independent sellers or brands.

When you make a purchase, information such as your name, contact details, delivery address, order information and payment information may be collected or shared where necessary to complete your order.

Depending on how the Marketplace operates, relevant information may be shared with payment providers, sellers, delivery companies or other service providers involved in fulfilling your purchase.

As the Marketplace develops, we may update this Privacy Policy to reflect how purchases, payments, sellers and deliveries are handled.

Indefo may use cookies and similar technologies to:

• Keep you signed in
• Remember your preferences
• Provide essential website functionality
• Improve your browsing experience
• Understand how the website and services are used

Some cookies are necessary for Indefo to function. Where required, optional cookies such as analytics cookies will only be used with your consent.

You can also manage cookies through your browser settings.

We may share information where necessary to provide Indefo, including:

• With hosting, database, storage and infrastructure providers that help operate our platform
• With payment providers to process transactions
• With delivery or fulfilment providers where necessary for Marketplace orders
• With Marketplace sellers where necessary to fulfil an order
• With people you have chosen to give access to your pet's information
• With professional advisers or service providers where reasonably necessary
• Where required by law or to protect the rights, security or integrity of Indefo and its users

We do not sell your personal information.

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse or disclosure.

However, no internet-based service or method of electronic storage can guarantee absolute security.

We keep personal information for as long as reasonably necessary to provide our services and meet our legal obligations.

If you delete your account, we will delete or anonymise personal information associated with your account when it is no longer required. Some limited information may need to be retained for legal, accounting, fraud-prevention, dispute-resolution or regulatory purposes.

Information may also remain temporarily within secure backups before being deleted through normal backup processes.

Depending on where you live, you may have rights relating to your personal information.

These may include the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Request restriction of certain processing
• Object to certain uses of your information
• Request a copy or transfer of certain information where applicable
• Withdraw consent where processing relies on your consent
• Withdraw consent to marketing communications at any time

To exercise your rights or ask a question about your information, please contact us at contact@indefo.com.

If you are in the UK, you may also have the right to make a complaint to the Information Commissioner's Office (ICO).

Indefo is not intended for children under 16 to create or manage accounts independently.

We do not knowingly collect personal information directly from children through accounts created by them.

If we become aware that personal information from a child has been collected inappropriately, we will take reasonable steps to remove it.

Indefo may use third-party services to provide features such as hosting, storage, payments, analytics, communications and Marketplace functionality.

These providers may process information where necessary to provide their services and may have their own privacy policies.

Indefo may also contain links to third-party websites or services. We are not responsible for the privacy practices of external websites.

We may update this Privacy Policy from time to time as Indefo develops, including when we introduce new features such as Marketplace functionality.

Any changes will be posted on this page with a revised “last updated” date. Where appropriate, we may also notify you of significant changes.

If you have any questions about this Privacy Policy, your account or your personal information, please contact us at contact@indefo.com.